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Peter's week started a day late after a road trip to Germany with his oldest, which sounds nice but also means feeling behind for the rest of the week. Most of Peter's Tailwind work has been ui.sh support. They invited around 30,000 people to early access, so the inbox just doesn't really stop right now.
OG Kit got hit by Meta's new scraper, which is how Peter usually finds out big companies are training models (Apple recently, now Meta). He has a Cloudflare setup a friend helped him build that lets him add new scrapers to a block list, currently around 20 of them. The big customers with hundreds of thousands of pages are actually useful here because they get scraped first, so the system gets hardened before normal users notice anything.
Peter and Niklas recorded the second and third vlogs in Copenhagen (you can check those out on YouTube). The first one did well on click-through but watch time was lower than expected. Peter ran the YouTube analytics through Claude and ChatGPT and both pointed at the same thing: the clip they'd pushed hard on social before release was also the opening of the video, so people clicked, saw what they'd already seen, and bounced. Obvious in hindsight. The plan now is to release clips after the video, not before.
Niklas's week has been onboarding new full-time hires, signing infrastructure contracts, and a first check-in with the new lead investor in London. Big takeaway: the ambition level from a London VC is genuinely different from what he's used to from Danish VCs. They pushed him to hire someone he wanted but couldn't quite justify yet (the answer being basically "if you'll need them in six months, hiring later will cost you more than the salary"). They also told him to take the most expensive serviced office option as long as it doesn't pull focus.
The infrastructure piece is the fun part. Phone.inc currently builds on one provider that's great but premium (think AWS-tier pricing for telco). Going one layer deeper in the supply chain makes phone numbers around 27x cheaper and makes incoming call traffic free, but means building more in-house. That unlocks commercial models that don't otherwise work, like sending every new Danish company a free business number. The build-vs-buy decision is also a go-to-market decision.
The episode wraps with Niklas asking Peter to start looking into paid acquisition experiments for Phone.inc. Peter has zero practical experience with paid ads but is interested, and the goal isn't to crack it, just to figure out where to even start. Phone.inc is sort of a prosumer product (selling to the business owner who just started their first company, not a procurement department), so the usual SaaS playbook probably doesn't apply. Instagram, TikTok, founder stories, visually compelling small businesses as mascots. They'll see what sticks.
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Still Early is sponsored by
Phone.inc: a business phone number, welcome greeting, call routing, and opening hours, all from an app on your personal phone.
